"Consumer Data Privacy for Marketing: State & Federal Compliance”

Participants Profile

• Chief Privacy Officers, Heads of Privacy, Privacy Officers, VP Marketing, Marketing Leaders
• Operating in companies that implement marketing campaigns, collecting and processing consumer data.

Advantages

• Practical alignment with live U.S. laws and enforcement trends: Focuses on real regulatory exposure (California CCPA/CPRA, Colorado CPA, Connecticut CTDPA, Virginia VCDPA, and FTC privacy actions) rather than speculative or future rules. Enables CPOs, Privacy Officers and marketing leaders to immediately assess whether their data collection and personalization practices are compliant.
• Protects campaigns and brand equity from reputational damage: Equips privacy, marketing and digital teams to recognize privacy-violating campaign designs (tracking pixels, look-alike audiences, cross-device targeting) before they go live. Reduces risk of consumer backlash or class-action litigation tied to data misuse or undisclosed sharing.
• Actionable marketing governance tools: Provides checklists and templates for consent flows, privacy notices, and data-sharing agreements directly applicable to marketing operations. Designed for rapid deployment (2.5 hour session) so executives can implement concrete privacy safeguards without legal training.

Goals

• Identify relevant federal and state privacy laws impacting marketing campaigns (CCPA, CPRA, VCDPA, others).
• Map consumer data flows in marketing campaigns for compliance review.
• Implement consent management best practices across digital channels.
• Conduct risk audits for marketing campaigns and third-party data sharing.

Course Contents

Instructor

Name: John P. Fortwise

U.S.-based privacy compliance expert with over 15 years of experience advising corporations on biometric data, employee privacy, and state-level privacy regulations. He has led BIPA and CUBI compliance programs for Fortune 500 companies, conducted internal audits, and represented clients in state enforcement matters. He frequently speaks at privacy conferences, publishes thought leadership on biometric risk management, and has developed corporate training programs that translate complex regulatory requirements into actionable executive strategies.